Rice Cooking Business
Rice Cooking Business Operations
One of the largest rice cookers in Japan. High technology and thorough quality control
炊飯事業部では、スーパーやレストランなどのお客様に、自社で厳選した安全なお米から作ったごはん、しゃり玉、いなりなど様々な商品を販売しています。
現在、1日に約70トンという日本最大級の製造量と炊飯量を保持しながらも、長年培ってきた確かな技術力と業界トップクラスの安全・安心体制により、安定した品質の商品づくりを続けています。
Furthermore, under the slogan of "Value-added Value Creation Provider of Rice," we also plan and propose products that meet the needs of our customers. We always provide meticulous support with the belief that we would like to revitalize our business in a tripodal relationship with our customers.
product planning
Our desire to "let customers know how good Mitsuhashi Rice tastes" and to "deliver products that are both familiar and valuable" underpins Mitsuhashi Rice's product development.
To this end, we utilize purchasing data collected from the market. In addition, Mitsuhashi employees visit sales outlets and other locations to collect opinions and feedback on products directly from customers, which are then fed back to the company. The data is analyzed from various perspectives for each product and utilized for new products.
Product Development Meeting
Purchase analysis of products sold
Rice Cooking Business Products
赤飯、おにぎり、いなりなど、約400種類ものレシピから、代表的な商品をご紹介します。
季節の旬な具材を商品に加えるなど、ラインナップの変更にも柔軟に対応できる生産体制でのぞんでいます。
