CEO Message
Message
Our company is particular about rice, and we are involved in everything from cultivation to milling, cooking, and processing the rice before providing it to our customers. In our country, known as the Land of Mizuho, we want to help people rediscover the charm of rice.
Rice is a grain that is a source of energy, and a delicious food. We would like to take a fresh look at each grain of rice and maximize its inherent power as a source of health, vitality, and the joy of eating. We will then propose various ways to utilize and provide rice. We will do our utmost to create products and services that excite everyone involved with rice, and to make our customers excited.
To be a valuable company for our customers
The world is changing quickly, and the needs of our customers are also changing every minute. We will continue to grow in response to these changes so that we can continue to be a company that is always valuable to our customers.
Industry's No.1 safety and security system
The foundation of our management philosophy is the safety and security of our products. The foundation of our manufacturing is our "safety and security system," which is designed to ensure that our customers receive safe and secure products.
However, there are always risks in this world. Our safety and security system is a battle against risk.
Aiming for "zero" risk, we are constantly improving both the hardware, such as risk countermeasures, and the software, such as how to operate the system.
No.1 rice cooking business in the industry
Mitsuhashi Rice began selling cooked rice in 1976. At the time, it was considered unorthodox to buy rice, but this business is now one of the core components of our business.
By adding value to our existing products, cooked rice has become a product that many customers enjoy. We will continue to take on the challenge of providing our customers with value-added products that enrich their lives.